GWG & The Beijing Olympics
Addressing Environmental Issues, CSR, Eco-Ethical Clothing, Ethical Business Practices, Global Garment Industry No Comments »
The video above is a fun way to acknowledge the Garments Without Guilt member companies who contributed to the development of the Speedo LZR swimsuit. It’s from Mo Rocca, a reporter known for his off-beat take on the news, satirical commentary and ability to make the audience laugh, as well as the interview subjects-in this case Olympian Michael Phelps and his teammates.
From GWG’s news page:
From just-style.com
Sri Lanka's Stretchline Holdings, a specialist in performance enhancing apparel products, was one of the firms that helped Speedo produce the LZR Racer swimsuit that has proved so popular at the Olympics.
just-style has learnt that two elements holding the LZR Racer together, and on the swimmer's body, were developed in the R&D centres of the Sri Lankan joint-venture company.
Stretchline originally developed the elements, called Stay4sure and the Bond-Elast, to be used in lingerie and activewear, before the two innovations were spotted by Speedo when the swimwear company was on the look-out for components for the LZR Racer.
Stay4sure is a sticky silicone that is placed at the ankle of the swimsuit. It gently adheres to the skin and forms an extra seal to help hold the suit in place during use.
The Bond-Elast, seam reinforcement tape can be bonded over the ultrasonically welded seams of the swimsuit, instead of stitching, to create a flat seam.
In other Olympic garment news, here’s the latest from Impressions Magazine, The Decorated Apparel Authority:
Coca-Cola Provides Olympic Athletes with Sustainable Apparel
Aug 25, 2008The Coca-Cola Co. distributed this "I'm from Earth" shirt to more than 15,000 athletes, coaches and other team officials participating in the Olympic Games. The production of each shirt recycled roughly five plastic bottles.
Coca-Cola’s eco-friendly T-shirts and visors are made from a blend of cotton and recycled polyethylene terephthalate (PET), a material commonly used to make plastic bottles. Both items were printed with the statement, “I’m from Earth,” which relays the messages of conserving environmental resources as well as unity for the Games. The T-shirt backs feature a design of five Coca-Cola contour bottle silhouettes indicating the number of PET bottles recycled to make each shirt. One PET bottle was used in manufacturing the visors given to the Paralympians.
More than 200,000 plastic bottles — roughly 6 tons - were reclaimed from the manufacturing of the Olympic recycled T-shirts and visors.
This news prompted some interesting discussions when posted to Treehugger.com:
“…now the that cotton and the PET are blended, neither can be recycled. Great. Not exactly a closed-loop innovation.”“Standardized, deposit refundable, reusable bottles refilled at regional depots are ( and were) much better for the environment, than single-commercial-use recyclable PET bottles. And replacing that stream of reusable bottles with a stream of recyclable bottles seems to be an environmental misstep.”
What do you think, readers? Does every step forward require yet more innovation to remain sustainable?
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