GWG & The Beijing Olympics

Addressing Environmental Issues, CSR, Eco-Ethical Clothing, Ethical Business Practices, Global Garment Industry No Comments »

The video above is a fun way to acknowledge the Garments Without Guilt member companies who contributed to the development of the Speedo LZR swimsuit. It’s from Mo Rocca, a reporter known for his off-beat take on the news, satirical commentary and ability to make the audience laugh, as well as the interview subjects-in this case Olympian Michael Phelps and his teammates.

From GWG’s news page:
From just-style.com

Sri Lanka's Stretchline Holdings, a specialist in performance enhancing apparel products, was one of the firms that helped Speedo produce the LZR Racer swimsuit that has proved so popular at the Olympics.

just-style has learnt that two elements holding the LZR Racer together, and on the swimmer's body, were developed in the R&D centres of the Sri Lankan joint-venture company.

Stretchline originally developed the elements, called Stay4sure and the Bond-Elast, to be used in lingerie and activewear, before the two innovations were spotted by Speedo when the swimwear company was on the look-out for components for the LZR Racer.

Stay4sure is a sticky silicone that is placed at the ankle of the swimsuit. It gently adheres to the skin and forms an extra seal to help hold the suit in place during use.

The Bond-Elast, seam reinforcement tape can be bonded over the ultrasonically welded seams of the swimsuit, instead of stitching, to create a flat seam.

In other Olympic garment news, here’s the latest from Impressions Magazine, The Decorated Apparel Authority:

Coca-Cola Provides Olympic Athletes with Sustainable Apparel
Aug 25, 2008

The Coca-Cola Co. distributed this "I'm from Earth" shirt to more than 15,000 athletes, coaches and other team officials participating in the Olympic Games. The production of each shirt recycled roughly five plastic bottles.

Coca-Cola’s eco-friendly T-shirts and visors are made from a blend of cotton and recycled polyethylene terephthalate (PET), a material commonly used to make plastic bottles. Both items were printed with the statement, “I’m from Earth,” which relays the messages of conserving environmental resources as well as unity for the Games. The T-shirt backs feature a design of five Coca-Cola contour bottle silhouettes indicating the number of PET bottles recycled to make each shirt. One PET bottle was used in manufacturing the visors given to the Paralympians.

More than 200,000 plastic bottles — roughly 6 tons -  were reclaimed from the manufacturing of the Olympic recycled T-shirts and visors.

This news prompted some interesting discussions when posted to Treehugger.com:

“…now the that cotton and the PET are blended, neither can be recycled. Great. Not exactly a closed-loop innovation.”

“Standardized, deposit refundable, reusable bottles refilled at regional depots are ( and were) much better for the environment, than single-commercial-use recyclable PET bottles. And replacing that stream of reusable bottles with a stream of recyclable bottles seems to be an environmental misstep.”

What do you think, readers?  Does every step forward require yet more innovation to remain sustainable?

Shower with Friends…Guilt Free!

Addressing Environmental Issues, Ethical Business Practices, Green Labeling, Guilt-Free No Comments »

Although bathing with buddies is certainly one way to reduce water usage and heating, I was referring to friends like JASON and Giovanni-lines of organic body & hair care products.  They join Avalon Organics and Arbonne in my shower, and Kiss My Face and Desert Essence on the bathroom counter.

The reasons for choosing body care products that are environmentally-friendly and ethical is the same for choosing clothes from companies that make such considerations. The video above spells it out quite well. 

So let’s take a look at this GWGer’s guilt-free shower buddies:

It was after reading a booklet called “Rub a Dub, Dub…is Cancer in Your Tub?” that my husband and I began looking for body care products that did not include suspected harmful ingredients such as: DEA (diethanolamine), propylene glycol (or anti-freeze - used in many cosmetics, some food items, and pet food), aluminum, sodium lauryl sulfate, talc (chemically similar to asbestos) and others that have been thought to contribute to Alzheimer’s disease, cancer and other degenerative diseases.  That’s when we found J/A/S/O/N. 

We have J/A/S/O/N shower soap, shampoo and conditioner in the shower. We also have deodorant, body lotion, and face wash, and we love them all.

Giovanni Cosmetics was discovered while looking for travel-sized shampoo and conditioner in Whole Foods Market one day. It turned out to feel really nice, so I eventually bought a full-sized set.

Avalon Organics has a really nice mint shower gel that feels great when it’s hot outside, and this is Sri Lanka, so it feels great a lot of the time.  We’ve also tried some of their line of deodorants, which are nicely scented.

Lush body soap is available in Sri Lanka, and all over the world. I first received a product as a gift, then went shopping for gifts to give others, and discovered it also makes for great gifts for myself!  They also have a great sense of humor as evidenced by the names of their products. (Check out their website to see what I mean.) And they have a new line of Vegan makeup.

I have an Arbonne Salt Scrub and a Mint Sugar Scrub that the label has fallen from. Searching online, I found several companies that offer them, but Wild Woozle seems like the likeliest candidate.

Outside of the shower, we have a few products that are also worth mentioning:

Desert Essence has a great tea tree face wash. Kiss My Face offered a travel-sized organic facial pack that I grabbed immediately. My favorite was the Breakout Botanical acne gel. It’s minty and feels good. And for the men, Boots has a line called Botanics that has some nice manly facial care and shaving products, (as does JASON).

So lather up-alone or with a buddy-and enjoy being guilt free!

Are you a Lazy Environmentalist?

Addressing Environmental Issues, CSR, Eco-Ethical Clothing, Ethical Business Practices, Global Garment Industry, Guilt-Free No Comments »

The video here is from The Sundance Channel’s Eco Biz program, featuring Josh Dorfman, an author & radio show host of a show called “The Lazy Environmentalist” and green entrepreneur.

“If you wanna reach people over the environment, don’t guilt trip ‘em, don’t preach, just basically say,’ look, we’ve got some challenges to face, but we’ve got some really good options and I wanna tell you about them…

It’s not so much environmental activism like ‘let’s go join the march’, it’s really trying to position environmental choices, green choices as ‘this can improve your life’.”

Perusing his book and visiting his webpage revealed the following fashion-related websites that GWG recommends checking out.

Lime.com- the company through which The Lazy Environmentalist broadcasts his  radio show. The website, with the tagline “Healthy Living with a Twist” currently features a story called “Eco Fashion for Everyone“. 

SustainableStyle.org - cyber-home to the Sustainable Style Foundation. “From fashion, food and film to interior design, travel, music and more, SSF has designs on making sustainability the next big thing, as well as a timeless trend by using the power of popular culture to influence consumer choices in fun, positive, and creative ways.”

The Fabulously Green blog offers “sleek, sustainable finds in fashion and design for those who love style and the planet."

FiftyRx3 - A formula created from the following “a goal of averaging fifty percent sustainability based on the environmental mantra 'reuse, reduce, recycle'. The site’s tagline: “perusing the crossroads of style and sustainability.”

GreatGreenGoods is a shopping blog that believes “if you truly want to live ‘green’ you should shop mindfully and live with less. However, if you really need to purchase, we make it our job to dig up the ordinary as well as the unusual eco-friendly products created from recycled materials.”

Organic Exchange.org - “a unique resource for those interested in organic cotton…We create solutions which improve environmental quality, enhance the livelihoods of farmers, increase profitability for innovative brands and their business partners and expand consumer choice.”

Summer Rayne.net - “an entomologist and environmental scientist by training, in 2000, she…embarked on a journey of cause-related modeling to push sustainability through fashion and the mainstream media. She travels the world working on sustainable development programs, helping highlight innovative initiatives, consults on sustainable business, and rocks the runways for eco-conscious designers and companies. Keep an eye open for her on Discovery Network's new channel, Planet Green.”

Prana.com -A women’s organic outdoor wear company that says “We’re always looking for new ways to fold sustainable materials and practices into our collection, working to reduce the impact on soils, water supplies and other natural resources. As a member of the Organic Trade Association, prAna is continually increasing the use of organic cotton, as well as sourcing other natural fibers and innovative recycled/upcycled materials.”
In closing, contemplate these questions from Josh Dorfman:

“I think the overwhelming majority of people are ‘lazy environmentalists’…

“Can we shift ‘green’? Can we make it something that instead of being a guilt trip, some kind of moral decision, can we make it attractive?”

At GWG, we know the answer is YES.

Are you a Rock Star of Change?

Addressing Environmental Issues, CSR, Ethical Business Practices, Philanthropy No Comments »

Social networking for good was the topic of an earlier post, “Can Giving In to Eco Peer Pressure be Good?”, and we’ve just discovered a new one for you to add to the list of online friends-Changents.com. It’s a clever combo of the words CHANGE and AGENTS, just the type of people they are interested in.

They say they’re about “Connecting Agents of Change with a fan base of backers around the world.”

“Change Agents are the innovators of social and environmental change who need your help.

Backers team up with Change Agents to create real change.”

From their About page:

Changents connects Agents of Change with a fan base of Backers around the world, enabling them to create change together.

Change Agents are the rock stars of social change. They’re the people who put it on the line everyday to get it done. And there are lots of “super fans” out there who want to get into the act by backing Change Agents and propelling their efforts forward.

From The Washington Post:

With the advent of online social networks and instant connectivity, tracking your individual impact "is sort of the narcotic of the new generation of philanthropy," said co-President Alex Hofmann. "You can forward a story, you can post the story. We call it 'rippable.' When people respond, your ripple begins to grow."

The company, run primarily by its two founders based in Alexandria, Va., and Boston, is working to monetize, through online advertising and corporate sponsorships, a forum where 20- and 30-year-olds can network to build a better society.

"People want to feel that the actions that they're taking are tangible," said Hofmann. "Sending 10 bucks to the United Way at the end of the year" is good, but people may "not be sure where it goes… They want to see and understand [the impact of] their actions."

Treehugger says they’ve “noticed an increasing range of sites dedicated to social networking for those of us interested in social and environmental change.”

So check them out and find out how you can be a rock star change agent!

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