One of the newest fixtures to be part of New York Fashion Week is The GreenShows - the premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion during New York Fashion Week. The GreenShows produces full-length runway shows featuring a selection of designers invited to show their entire collections to an audience of influential editors, buyers and fashion VIP’s. They believe fashion can be considerate of the earth, animals and mankind and their mission is to share that vision.
Now in its third season, ten designers have been chosen once again to share their own interpretations of green and sustainable fashion. The video above shows you the show from the February NYFW 2010, where you’ll see designs from Samantha Pleet, Popomomo, Joann Berman, Ekovaruhuset, and Vaute Couture. (For more info check out Inhabitat’s coverage.)
On Sept 13 – 15 2010, the designers will be, in the order of the shows themselves:
Susan Cianciolo - Artist-cum-designer
Luis Valenzuela - mixed-media artist and designer aimed at creating “a more promising and sustainable future with recycled and upcycled materials.”
Auralis with timeless yet contemporary styling of free-flowing fabrics like hemp gauze, organic-cotton dobby, and bamboo jersey
JoAnn Berman with her sizzling colors and clashing textures
Ashton Michael - with his Hollywood label made up of handmade pieces for men and women that juxtapose hard edges with theatrical silhouettes
Milliners Guild — a collective of small and independent milliners working within the eco/sustainable/local ethos present “Heads Up” which will feature hats made from organics, recycled or re-used materials.
Lavuk offers sweatshop-free, locally made garments of organic cotton, Tencel, hemp, and deadstock silk designed to have multiple styling possibilities. Every item bought means one tree gets planted!
Dress Reform designer Krystal Hoffacker creates natural-fiber, handcrafted pieces drawing from nature, ethnic clothing, quilted textiles, and Japanese Shibori.
Bright Young Things by Eliza Starbuck may be familiar for those who admired her work with Sheena Matheiken on The Uniform Project.
Samantha Pleet has been charming eco-fashionistas for a while now, as you can see above.
For more info and photos, check out Ecouterre’s coverage!
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